Client: University of Maryland School of Social Work
We developed a strategy with the Program Director of the Office of Continuing Professional Education to move their 48-page catalog descriptions and registration on-line to the School of Social Work’s website, and produce a printed direct mailer that promotes the courses and workshops available.
We created the Bloom branding and supporting visual identity for the new direct mailer. The new mailer includes brief descriptions of 68 workshops and special seminars, certificate programs, and an at-a-glance calendar. The annual Office of Professional Education’s budget for printing and postage was reduced substantially by moving the CPE catalog online and mailing out a much less expensive direct mailer.