Client: Maryland Institute College of Art

I worked closely with the communications department at MICA to create a new visual identity for the Pre-College Program, a 3-week intensive summer program at the school’s Baltimore campus and in Tuscany, Italy. Three print pieces were developed to market the program to high school students, their parents, and high school guidance counselors—a postcard given out at college fairs, a poster sent to high school guidance counselors, and a 32-page viewbook. Bright colors, playful typography and a mix of campus and on-location photography, and student artwork were used throughout the Pre-College collateral.