Client: Chesapeake Financial Advisors
Web Developer: Anne Shroeder, Upcounty Websites
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After 12 years, Thoma Capital Management decided a new name for their business was needed to better reflect their core mission— helping clients achieve financial peace of mind by reaching their retirement goals and realizing their dreams. Their new name, Chesapeake Financial Advisors, required the development of a new logo that would re-brand but reassure CFA’s existing clients that they would continue to receive the personal service they’ve come to expect. The colors, typography and compass rose symbol of the new CFA identity were updated and refined from elements of their previous logo. The new identity gives CFA a new look, yet is comforting and familiar to their existing clients.

CFA’s website was redesigned to reflect their new branding. The site was developed using WordPress, an open-source platform, making it easy for CFA to maintain their own site. Features of the site include social media feeds, and a feed from CFA’s blog on an on-line publication.