Way back in elementary school, we were asked to write a story about our family. I remember working hard on crafting my story in my careful handwriting, and drawing pictures of each family member including our dachshund, Penny. I packaged my words and drawings in a hand-made book that was shaped as a house, and presented my assignment. From this moment, I discovered my love of combining words and images to tell a story.
By the time I got to high school, I discovered that graphic designers combined words and images to tell stories. So, I learned everything I could about graphic design, and was probably one of the youngest subscribers to Print Magazine and Communication Arts. After high school, I moved to Baltimore and studied graphic design at the Maryland Institute College of Art (MICA). Over twenty years later, I’m still combining words and images to tell my client’s stories.
As the daughter of an educator and musician, my parents instilled in me the importance of culture and community. Working with non-profits and educational institutions that have a compelling story to tell and mission to enrich the community was a natural choice. As the art director for the University of Maryland’s creative services department, as well as several design firms specializing in communications for educational institutions, I developed an in-depth understanding of the unique needs and challenges that institutions face, as well as how to craft compelling creative solutions that did their story and mission justice.
In 1997, I launched my own agency Klinedinst Design. I work with marketing directors of non-profits, and educational and cultural institutions who want to creatively use their often limited resources, to communicate their institution’s mission. I listen to my client’s needs, hand-pick the perfect creative team to communicate their vision, and manage the project from start to finish. Together, we create memorable brand communications that help them stand out from the crowd, prosper,and grow.